Posts Tagged ‘through’

Death Before Dishonor – “Break Through It All” Bridge Nine Records


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A Career Through Music Internship

Working on an internship in any of the world’s leading music studios also brings very valuable experiences to the person concerned. Here they can work on a record label internship and learn many aspects of recording, which will be very valuable later on in his life as a full-fledged music professional. However, a person who desires to make a career in music industry anywhere in the world must possess some basic qualifications. He or she must be aware of the applications of the MS Office with special focus on Word, Excel, and Outlook. He or she must be well conversant with latest conversational skills. He must be able to work harder as he might be needed to work for more than 15 hours every day. However, the internship itself ensures a key to a successful career. 
Music internship is like a college internship, which is absolutely unpaid and the candidates get no wages for that. However, it provides them with something even more valuable that the wages. They get the opportunity to work with the leading music companies and performers. It supplies them with an experience that they can never underestimate. These performers provide them with the required experience that remains with them as testimonials. These aspiring candidates can bag a lot of real-life experiences from these noted and celebrated music legends or the musical bands. These experiences become very valuable when they start their career in the field of music professionals.  
There are many premier institutions in the world that allow quality services as far as in the field of music internship is concerned.  These are also called entertainment internship as they entertain the world by the variety of the music. However, it is not possible to get entry to this internship directly. There is a multi-level process for that and every aspiring candidate needs to undergo these processes.  It is an accepted truth that anyone who wishes to make a career in music must undergo music business internships. 
However, making a career in the music industry is not always easy. You need to have a lot of talents and flexibility in your attitude to allow and make changes as per the trends change. Music internship is a very good and productive way to make a career in music industry all around the globe. It is sure that a person enjoying a music internship is poised to make a successful career anywhere in the world as there are many music industries working in the different parts of the globe. 
A career in the music industry is very fascinating by nature and it provides a lot of scope to the person who gets involved in it. Due to its varied nature and scope, there are many people who wish to make a career in this ever changing world of music. It is very true that a career in music industry is very challenging as different trends appear and disappear very frequently and one needs to make a lot of changes in his style and performances very frequently.

88Tc88: Connecting Western Bands & Chinese Fans Through Mandarin

Website: http://china.musicdish.com

By Eric de Fontenay (Founder & Publisher)

A growing number of Western music companies are dipping their toes into the Chinese market, hoping to increase opportunities for independent artists in one of the most dynamic and treacherous music markets ever. We’ve already reported on Australian-based Cowbell Digital Music, which launched a Chinese portal earlier this year. Now, Berlin-based 88tc88, which took advantage of the global attention on SXSW 2010 to introduce its Web-based translation service, is enabling Western bands and musicians to access and sell to Chinese music consumers.

The service tackles a basic problem with going global: If people can’t search your band name or song title in a browser or search engine, you don’t truly exist in that market. Considering the fact that searching the internet is the #1 way Chinese consumers access music, having your information accessible in Mandarin is key. This is not just true for Mainland China. Citizens of Taiwan and Singapore predominantly speak Mandarin, while countries like Thailand, Indonesia and Vietnam have significant Mandarin speaking populations.

I spoke with Thomas Reemer, founder and chairman of 88tc88.com about their partnership with Shanghai Synergy Culture & Entertainment Group to launch the service, and how to avoid Chinese censors and monetization in the face of piracy.

Q. How did a Berlin-based company like 88tc88 come to focus on the Chinese market?

A. I have been traveling to China since December 2006 every three months, for longer periods each time. A business colleague who has been an advocate in promoting China since 1996 took me with him. At the time, we were working on several projects together, technology based, music based, content based. I had a huge hunger for China, and was always fascinated by the unbroken history of adaptation, art, and greatness.

Q. In my experience dealing with the Chinese market, translation tools can be useful, but imperfect as they often do not convey the sense of what is being said. This can be particularly true for band names or album/song titles. How does your service address these hurdles? How important is human intervention in the process?

A. It’s very important — hence our team in Beijing who will lead and keep up the quality. Though Chinese is a very literal language, means very direct. We told our translators to go with what is common, and common is the phonetic translation of band names, not the meaningful translation. This is, however, different with the lyrics. The requirement by the authorities is that if it goes to approval, it needs to be manually translated. They want to get the sense of it. That is important. Our language students are disciplined and well educated. They love their jobs because it puts them in touch with new music.

Q. The Chinese government has long required that all information (titles, lyrics,…) be translated and approved by the government before entry into the market.

A. That is correct. An approval process can only be initiated by a Chinese publisher who wants to release the material from the West. This simply means that not everyone can try. You need that partner, and we have found a great partner, Shanghai Synergy Culture and Entertainment Group (SSCEG) who is endorsed by the Chinese government as the leading music record label and publishing house for Chinese music industry.

Q. Does your service cover government approval?

A. Yes it does. From September on, we will offer this digital release opportunity from 88tc88.com. You should have your translation done prior to that, however, to get the process in motion much quicker then. Although there is no guarantee of approval, once the process has been put in motion, it cannot be reversed. If you follow the rules, you will be approved.

Q. What are some of the ‘red flags’ musicians should be aware of in that approval process?

A. There are 4 golden rules: no sex, no violence, no religion, and nothing related to social unrest. Of course, these things are everything that an indie artist aspires to and eventually wants to stand for. But a release is worth a try, as the Chinese people understand Western music very well. Considering the massive challenges that the Chinese government faces every day, it is no surprise that they need to control the speed in which things change.

Q. You mention providing digital distribution. What platforms will you use to promote your artists and bands? How will you help Chinese consumers find western music on these platforms?

A. Our partner SSCEG will soon launch an innovative digital platform called artistgogo.com. It will introduce various types of international music with interactive software packages to encourage consumers to not only enjoy, but utilize music. The digital platform will be providing its services to their clients such as China Unicom (the second largest mobile service provider in China), Sina.com (the largest portal) and others to their vast membership.

Q. Considering the fact that overwhelming, music searches lead to pirated downloads, might translation be a double-edged sword due to the lack of legal outlets?

A. No, it is the right thing to do. First of all, 88tc88.com will help to increase the number of released Western indie artists in China. Luckily enough, SSCEG is providing the technical and promotional solution through their aLMS system, an operating system developed by a-Peer Holding Group, which is a US technology company. The whole deal is about making it right. Trumping Baidu through transparent accounting and sales, through mobile carriers like China Unicom. It is about putting ad based attempts out of work as they just clutter the offering and don’t make money for artists.

Q. In the same vein, you note that “monetization is then maintained through concerts, appearances, sponsorships and partnerships,” something I agree with totally. But how realistic is this for most independent artists?

A. Artists don’t stop making music in the first place just because of Madonna and U2 who are wildly more successful than they are. The same principle applies to China; don’t ignore it. If there are tools available to spread your music, use them. If they are packaged as well as 88tc88.com, just go for it. China is an even greater level playing field for independent artists as it is just beginning to develop a solid understanding of all sorts of Western musical culture and has a huge hunger for the world and what it has to offer. Of course, the Top Ten are the Top Ten worldwide, but that shouldn’t stop you from trying. And as an independent artist, you don’t care about the Top Ten anyway, do you?

Q. In working with Shanghai Synergy Culture & Entertainment Group, the subsidiary of Shanghai Media Entertainment Group, you are taking a very different strategy from Google which took a more go-it-alone approach?

A. That’s right. China is all about partnerships and trust. Going it alone doesn’t work anywhere, so why would we be so arrogant to think we can build that skyscraper alone? We humbly realize that this is a joint effort and it will only work as a partnership. With reliable and powerful partners like SSCEG, we will be able to achieve a lot for the artists.

Q. Do you have any advice for music companies considering entering China?

A. As with anything outside your 30 mile radius of life � be open, accept that things are handled differently in other countries. Have a thirst for knowledge for and an interest in other cultures and people. Try to learn how to communicate with them, even try to learn their language (yes that is hard, but worth it the moment you can speak with people directly). That’s my general advice. If you want special advice on media related approaches, well, contact me anytime.

Promoting Your Compositions through Music Widgets

Independent artists generally don’t adopt expensive marketing tactics to promote their music. They seek to be self-sustained artists throughout their career. Is it easy to for such lone independent musicians to survive in the buzzing music market? Yes, simple it is. With techniques like viral marketing on the offing, indie music promotion is not an arduous affair. Independent musicians can find an arsenal of simple online promotional tools to get their music heard. Widgets rank high in this list of online promotional tools. Deploying widgets is an effective, simple, and cohesive method of boosting independent music sales.

Independent artists can reach out to a large number of music lovers by embedding their content through widgets on websites, blogs and, social networks. Widgets work on places that allow flash-based applications. From MySpace, Webs, Friendster, and Orkut to Blogger, LiveJournal, and BlackPlanet, independent musicians can make their presence felt in millions of places. Independent music labels can even add information on their artists. There are many web- based platforms that offer an array of do-it-yourself tools to help independent artists take complete control of their career. Tupelo Super Store is one such online venue that provides indie music promotion services.

Widgets are a part of Tupelo Super Store’s viral marketing feature. Independent musicians are required to just put up a personal profile page on Tupelo Super Store to get started. Anytime a new song or content is added by an artist, the widgets will get updated, no matter where they are integrated. Third party widgets can also be set up by independent artists on their profile page. Tupelo Super Store’s exclusive music widgets gallery includes exciting apps like TuneWidget, Retail Links widget, Video Gallery widget, Grab Box, Press widget, music player, show schedule maps, and the list seems to be endless.

What’s more, musicians don’t have to shell out a single cent for the widgets application on Tupelo Super Store. Indie music promotion has never been better before! With innovative promotional tools offered by companies like Tupelo Super Store, independent artists can concentrate on what’s more important, their music.

Rejuvenate your Senses through Melodious Music

Seven wonderful notes of music are sure to create magic in your ear and there is not a single person who is unaware of this enchanting and melodious art. This art requires special skill and talent to perform but while listening music it is not the case, as it is rightly said that music lovers should necessarily have good ears but good voice is not at all required. The craze for music can clearly be felt with the exceptional sale of music cassettes and CDs. Due to people passion and love for music many websites and portals have been developed to satisfy the people urge. It is extremely difficult to avail every color of music in a single source but the carefully developed portals have made this possible. From latest Hindi movie songs to popular albums of internationally renowned singers, one can satisfy his quest of almost any type of music.

Earlier people used to depend on radio, tape-recorders, CD-players, and television for listening songs but the advent of Internet has opened many doors for the music lovers. Here one will not just find the Indian music but they can listen and view songs of different countries. Huge collection of latest and traditional video albums and songs are accumulated on these portals for the visitors so that they can play according to their individual interest and choice. It is not just the song that is presented for the visitors but one can also find several music news and information along with the latest happening of the music industry. To keep one self updated with all the latest news and happenings one can click on these portals and gain all valuable information and news related to the world of music.

There are many popular music portals available on the Internet such as http://www.in.com/music/, which successfully caters to every type of musical requirements of the visitors. One can simply find everything from rock-n-roll, to bhangra, to regional, to devotional, to timeless classic, to hot songs, to instrumental one can catch the fever of every type of music along with latest news and extensive information on several musical aspects. These portals and websites not only provide you with the opportunity of listening songs but you can also view and download songs from these portals. Latest trend of this industry is carefully portrayed in these music websites and portals, where one can find everything according to the visitors taste and choice. Today one can simple log on to any websites or to portals and listen, download or view any type of songs.