September 1st, 2010
Music Promotion Tips
The word blog is short for “web log.” A blog is basically an online journal that its author uses to publish “posts,” which are separate entries to the journal. Blogs can be used for any reason and subject matter imaginable. From teenagers and activists to politicians and best-selling authors, anyone can easily and inexpensively publish a blog. In many ways, blogs are just another version of a web site with multiple pages. You can visit and read a blog page in the same way you would any other web file format called RSS. RSS stands for Really Simple Syndication. In general, it is used to publish and organize frequently updated digital content, such as blogs, news feeds and podcasts. The coolest thing about RSS is that it gives people the ability to subscribe to blogs and podcasts.
In essence, an RSS feed allows you to subscribe to a web site, which just happens to be a blog. You can subscribe to blogs using something called a news reader, feed reader or aggregator. Feed readers work in a similar way. Open it up, and all of the blogs you’ve subscribed to will show up, with the latest content at the top, usually with just the headline and maybe the first few lines of the blog post displaying. It’s a pretty awesome way to have only the information you want delivered to your desktop.
What to Do With Your Blog:
Deliver the facts. The most basic thing you can do with an artist blog is to announce stuff: gigs you’re about to play, new tracks you’ve released, awards you’ve won, media coverage you’ve just landed, etc. Let people know about all of your music-related activities. But there are other things you should do with your blog too.