July 13th, 2010
Music Promotion Tips : Reverbnation – the Indie Musician’s New Best Friend
I’ve been using ReverbNation for about 6 months now, and I have to say, the site has really helped me with the promotion and marketing of my music. Like anything else, you get back what you put into it, and as anyone who has done any type of online marketing knows, it is a very time consuming process. Especially if you are attempting to do it alone ( or with very little help).
This is where ReverbNation can help. They provide you with tools, such as promo widgets, a fan mail program,etc. that can help you get your music out there, and get your band seen and heard online. They also provide detailed stats on your page views, plays, listeners, fans, etc. The best part of their site is that most of their services are absolutely free. They actually have a band equity program that pays the musician.
Obviously, you are providing content for their site, and with the email program there is an ad at the bottom of the email sent out. But it is all done with style, and in my opinion, is very professional looking.
The Fanreach email system also offers you info on click thru %, fan location, age, % of mail opened,etc. It also has filters so you can search for fans in certain geographic locations ( to avoid email fatigue ) and automatically removes invalid email addresses or unsubscribed users.
The widgets speak for themselves. If you want to see how they can be put into use, check out examples on the reverbnation site.
I think these widgets blend nicely into websites. They aren’t plastered with ads for doritos or bud light. They are customizable as well ( background and font colour ).
ReverbNation helps artists to better understand how their promotional efforts are working, and provides the means with which to communicate better with their fans. I really believe it is a must for any indie musician. Especially if you are understaffed, underpaid, and underfed.